Logos portfolio
Any business begins with a unique sign – logo. Logo designed by me is a combination of original graphical and wording parts. As I constantly improving my typographic, lettering and calligraphic skills I’m able to create unique logos that help to promote your business.
Logos portfolio
Any business begins with a unique sign – logo. Logo designed by me is a combination of original graphical and wording parts. As I constantly improving my typographic, lettering and calligraphic skills I’m able to create unique logos that help to promote your business.
Creation of logo, label, packaging as well as 3D visualization
NPFormula is the latest universal tool for cleaning all surfaces in the car, the product is focused on the US market. Before proceeding with the development of design, usually in the first stage, I study the market and competitors of this type of product. Such analysis allows us to understand the potential consumer as accurately as possible and to offer an attractive and selling design.
After the market research, several ideas and visual concepts were offered to the client. By creating and offering a mood board to the client at the very beginning of development I managed all misunderstanding can be avoided. The project began with the development of the logo.
The client was offered 7 variants of the logo in different concepts. But the most appropriate and revealing product concept turned out to be a tech minimalist logo. Then a line of 4 sprays labels and the packaging were developed.
Branding and packaging
Upelix – vacuum skin cleaner. This product is focused on the US market and sold on amazon.com
The target audience is mainly females. Having studied the direction of sales of this product, the client was offered several concepts.
The first stage of work as always consisted of the study of the market and the potential buyer.
After the logo was developed in several versions and after the approval of the package by the customer, individually traced icons were created as well and the client really liked them.
Printing and packaging were produced in China and we managed to achieve a great outcome.
As a result, the consignment of goods was sold successfully and pretty fast. The client has ordered 1 more packaging, under this brand.
Branding and packaging
The task – visual solutions to make the brand stand out among competitors on the site amazon.com and increase sales.
The work was divided into stages:
1) MARKET RESEARCH
As a first stage, I always explore the market, competitors and the product itself. This helps to objectively assess the prospect of launching a new brand and better understand the target audience for which the product is designed.
2) DISCUSSION OF IDEAS
After researching the market, the client was offered several ideas and visual concepts. One of which was supposed to be a sketch of the foot, depicted in an engraving style in contrast to modern minimalism. The client liked the idea and then we began developing the logo and packaging.
3) DEVELOPMENT OF LOGO AND PACKAGING CONCEPT
Logo development consisted of creating a visual concept that would be suitable both for packaging various goods and for use on amazon.com. Therefore, the client was offered one of the options in modern minimalism, with a horizontal outline. Since the client could not provide a photo of the product on the foot, an idea was proposed with a stylized sketch of the foot on which the product was successfully placed and highlighted.
4) QUALITY CONTROL
The most difficult and responsible final stage. Packaging production is located in China, and the task was to remotely control the printing process. Having developed a strategy of communication with Chinese printing houses and mandatory preliminary printing and assembly, the client received high-quality packaging. And the final visualization in the new packaging favourably highlighted the product and presented it well on the page with its competitors, that helped raise the sales.
